Using incentives to encourage smoking abstinence among pregnant indigenous women? A feasibility study
Authors: Glover M et al.
Summary: Outcomes are reported from a feasibility study that sought to determine
the likely effectiveness of an incentives-based cessation trial among pregnant Māori
women that smoked. The study recruited 24 pregnant smokers aged ≥16 years
(mean age 25 years) who self-identified as Māori, were 2–30 weeks pregnant, and
currently smoked. A total of 74 women were approached through health practitioners,
print media, and radio adverts in Auckland, New Zealand; 50 declined involvement
in the study. Participants were randomised to (1) usual cessation support, including
information about different cessation products and services, and access to nicotine
replacement therapy (n=8; controls), (2) usual cessation support plus a retail voucher to
the value of NZ$25 for each ‘abstinent from smoking’ week for 8 weeks (n=8; voucher),
or (3) usual cessation support plus product to the value of NZ$25 for each ‘abstinent
from smoking’ week for 8 weeks (n=8; product). Outcomes measures included weekly
self-reported and monthly biochemically verified smoking status, and acceptability.
Overall, 5 women (21%) were abstinent from smoking for at least 6 weeks of the
8-week study period; 1 woman from the control group, 6 from the product group and
3 from the voucher group.
Reference: Matern Child Health J. 2014 Nov 27. [Epub ahead of print]
Abstract